19 Nov 2008

Flint Town Football Club has won the most lucrative match in its history, match funding that is, from supermarket giant ASDA and the Sports Council for Wales.

Flint Town FC will reap the benefits, thanks to a sponsorship deal with ASDA worth £7000 which has been doubled by the Sportsmatch Cymru programme – a Welsh Assembly Government business incentive scheme for sport in Wales, managed by the Sports Council for Wales.

ASDA Local Initiatives Spokesperson, Rebecca Liburd said, "ASDA is always in the heart of every community that we serve in so it's great to see firsthand how our funds are helping budding young footballers."

Sportsmatch Cymru is designed to encourage more business backing for grassroots sport by matching new or additional sponsorship. Chair of the Sports Council for Wales, Philip Carling, said:

"With funding and support from the Welsh Assembly Government and the National Lottery, the Sports Council for Wales is helping to transform the sporting landscape in Wales. The considerable investment into community sport, facilities, equipment and coaches has impacted on communities throughout the principality and is helping to raise participation rates across the board.

"We want to hear of bright ideas and projects that will help us continue our mission to get more people in Wales more active, more often."