6 Mar 2006

sportsmatch newHaving booked their place in the Powergen Cup final following a thrilling encounter with Bath in the Millennium Stadium semi-final, Llanelli Scarlets are making sure the entire community region reap the rewards of their good fortune. Focussing on the grass-roots game, the club is opening up the opportunities to enjoy and play the game with an innovative programme of events.

And with a region that spreads across West, Mid and North Wales, the game looks set to widen its appeal some distance as Llanelli RFC embarks on its community programme.

Familiar to the elite game, clothing giant Kooga has now expanded sponsorship to the grass-roots game. The £15,000 in-kind sponsorship offer has been match funded by the Sports Council for Wales Sportsmatch Cymru scheme, and is complemented with £16,400 club investment, taking total community investment to £46,400

Rugby is set to flourish in the regions schools and communities, with up to 5,600 children in line to reap the benefits of an array of activities over the coming year.

11-13 year-olds will be the target of the Scarlets School Cup in a bid to stem the drop off rate in pre-teens. With around 60% of children throwing in the towel because of lack of resources and man power, the Cup will hone in on those that don’t quite make the school team but still have a passion to play. 72 secondary schools will compete in a region wide-tournament, to culminate in a ‘Finals’ day in Stradey Park. The pilot is to be extended in year two with the development of a girls version. By year three the club has set itself the target of bringing in up to 7,000 children.